Effective Date: 2 October 2026
Last Updated: 2 October 2026
1. About Naa Mart
Naa Mart is an agricultural advisory, engagement and ecosystem platform operated by:
NACRO MART INDIA PRIVATE LIMITED
5-5-35/53, Plot No. 14
Prashanthi Nagar, Kukatpally
Hyderabad, Medchal–Malkajgiri
Telangana – 500072, India
Email: contact@nacromart.com
Phone: +91 85198 96677
Naa Mart is designed to help farmers stay connected through their farming journey and to connect farmers with agricultural advisors, relevant products and services, agricultural businesses, service providers and market participants.
This Privacy Policy explains how NACRO MART INDIA PRIVATE LIMITED collects, uses, stores, shares and protects personal information when you interact with Naa Mart through our website, forms, telephone, WhatsApp, email, QR codes, campaigns, advisors, events or other services.
2. Information We May Collect
The information we collect depends on how you interact with Naa Mart.
Information from farmers
We may collect:
- Name
- Mobile number
- WhatsApp number
- Email address, where provided
- PIN code
- Village, mandal, district, state or other general location information
- Crops grown or planned
- Sowing or plantation dates
- Crop stage
- Farming requirements, questions or concerns
- Information about soil, water, crop conditions or farming practices voluntarily provided by you
- Photographs or documents voluntarily provided for advisory purposes
- Membership information
- Product, service or market enquiries
- Order or transaction-related information, where applicable
- Records of advisor interactions
- Follow-up history
- Communication preferences
- Consent records
The public Naa Mart website does not intentionally collect precise GPS location unless you expressly provide or permit such information through a particular service.
Information from partners and businesses
If you engage with Naa Mart as a dealer, distributor, manufacturer, FPO, NGO, service provider, buyer or other agricultural participant, we may collect:
- Business or organisation name
- Primary contact person’s name
- Mobile and WhatsApp number
- Email address
- PIN code and operating location
- Business or partner category
- Products and services offered
- Regions or service areas
- Areas of interest
- Business information supplied during qualification or onboarding
- Records of enquiries, discussions and follow-ups
Technical information
Our website and service providers may automatically process limited technical information such as:
- IP address
- Browser type
- Device type
- Operating system
- Date and time of access
- Pages accessed
- Referring website, QR code or campaign source
- Security logs
- Technical information required for website operation and troubleshooting
3. How We Collect Information
We may collect information when you:
- Submit a Farmer or Partner enquiry form
- Scan a Naa Mart QR code
- Respond to a campaign
- Register at an event
- Contact us by telephone
- Communicate with us through WhatsApp
- Communicate by email
- Interact with a Naa Mart advisor or authorised representative
- Participate in a field activity
- Request agricultural guidance
- Request information about products or services
- Enquire about market or buyer connections
- Become or seek to become a Naa Mart member or partner
- Otherwise voluntarily provide information to us
Information submitted through our website may be recorded in our website systems for operational backup and transferred to our customer relationship management systems for authorised follow-up.
4. Why We Use Personal Information
We may use personal information to:
- Respond to enquiries
- Contact you regarding a request you submitted
- Understand your farming or business needs
- Provide agricultural guidance and advisory support
- Maintain Farmer, Partner, membership or enquiry records
- Provide more relevant communications based on information you give us
- Identify crop-stage-related needs
- Arrange advisor follow-up
- Identify potentially relevant agricultural products or services
- Help connect farmers with relevant dealers, businesses or service providers
- Facilitate market or buyer connections where requested or appropriate
- Process memberships
- Manage orders, transactions or service requests where available
- Process or reconcile payments where applicable
- Provide customer support
- Maintain interaction and follow-up history
- Prevent fraud, misuse or unauthorised activity
- Maintain security
- Improve Naa Mart products, services and operating processes
- Analyse aggregated demand and service usage
- Comply with applicable legal or regulatory requirements
- Establish, exercise or defend legal rights
We aim to collect and use only information reasonably necessary for the relevant purpose.
5. Enquiries and Consent
When you submit an enquiry to Naa Mart, you are requesting us to contact you in relation to that enquiry.
Depending on your request and the contact information you provide, Naa Mart may contact you by telephone, SMS, email or another appropriate communication method.
WhatsApp consent
Where a form asks whether you consent to WhatsApp communication:
- Selecting Yes permits Naa Mart to contact you through WhatsApp for matters connected to your enquiry, advisory relationship, membership, service interaction or another relevant engagement.
- Selecting No means we will not treat that submission as consent to contact you through WhatsApp.
You may still submit an enquiry where WhatsApp consent is declined.
Where consent is relied upon for processing, you may withdraw that consent by contacting us or informing the representative handling your request.
Withdrawal of consent does not affect processing lawfully carried out before the withdrawal.
6. Agricultural Advisory Information
Agriculture depends on many changing factors including soil, crop variety, water, weather, farming practices, pests, diseases and local conditions.
Information you provide regarding your farming situation may therefore be used to make Naa Mart’s guidance more relevant to your circumstances.
Naa Mart may use information supplied by you together with crop and crop-stage information, agricultural knowledge, information from authorised advisors, publicly available agricultural or environmental information, and information supplied by relevant service providers to support the requested advisory experience.
Personal information will not be intentionally used for unrelated purposes without an appropriate basis under applicable law.
7. Sharing Information Within the Naa Mart Ecosystem
Naa Mart operates by connecting relevant participants in the agricultural ecosystem.
Where reasonably necessary to fulfil your request, we may share limited relevant information with:
- Authorised Naa Mart staff and advisors
- Agricultural experts
- Dealers
- Distributors
- Manufacturers
- FPOs
- Agricultural service providers
- Logistics or fulfilment providers
- Potential buyers
- Market participants
- Other relevant Naa Mart partners
We seek to limit such information to what is reasonably required for the relevant interaction.
For example, where a farmer asks Naa Mart to identify a nearby agricultural service provider, it may be necessary to share appropriate contact, crop and location information with that provider.
NACRO MART INDIA PRIVATE LIMITED does not sell personal information as a standalone data product or commercial contact database.
8. Technology and Service Providers
Naa Mart uses external technology and service providers to operate its services.
These may include providers of:
- Website hosting
- Cloud infrastructure
- Customer relationship management systems
- Software development
- Messaging services
- WhatsApp Business services
- Email infrastructure
- Payment processing
- Analytics
- Cybersecurity
- Backup systems
- Technical support
Such providers may process information where necessary to provide services to Naa Mart.
Where providers process personal information on our behalf, we seek to use appropriate contractual, technical and organisational safeguards.
9. WhatsApp and Other Third-Party Platforms
When you choose to interact with Naa Mart through WhatsApp or another third-party platform, that interaction may also be processed under the platform provider’s own privacy practices.
For WhatsApp communications, information such as your telephone number and message-related data may be processed through WhatsApp, Meta and/or authorised WhatsApp Business technology providers.
Naa Mart does not control processing undertaken independently by those third-party platforms under their own terms and privacy policies.
10. Payments
Where Naa Mart provides online payment facilities, payments may be processed through authorised third-party payment providers.
Naa Mart does not intend to store complete debit-card information, credit-card information, UPI authentication credentials, internet-banking credentials or payment passwords.
We may retain appropriate transaction information such as:
- Transaction reference
- Payment status
- Amount
- Date
- Payment purpose
- Associated membership, enquiry, order or account reference
This information may be retained for accounting, reconciliation, customer support, dispute resolution and legal purposes.
Payment providers may independently process information in accordance with their own privacy policies and regulatory obligations.
11. Cookies and Website Technologies
The Naa Mart website may use cookies or similar technologies required for basic website functionality, security, session management, administration and troubleshooting.
Technical server logs may also be retained for security and diagnostic purposes.
If Naa Mart later introduces non-essential advertising, remarketing or behavioural-tracking technologies requiring additional notice or consent, our practices and this Privacy Policy will be updated appropriately.
12. Information Security
Naa Mart takes reasonable technical and organisational measures intended to protect personal information from unauthorised access, misuse, unauthorised disclosure, alteration, accidental loss or destruction.
Measures may include:
- Access controls
- Role-based permissions
- Authentication controls
- Restricted administrative access
- System and security logging
- Backups
- Controlled CRM access
- Secure integrations
- Internal operating procedures
No internet-based or electronic storage system can be guaranteed to be completely secure.
Where applicable law requires notification or action following a qualifying personal-data breach, NACRO MART INDIA PRIVATE LIMITED will take appropriate steps in accordance with those requirements.
13. Data Retention
We retain personal information only for as long as reasonably required for its intended purpose or another lawful purpose.
This may include periods required to:
- Manage an active enquiry
- Provide ongoing advisory support
- Maintain a membership or partner relationship
- Complete a requested transaction
- Maintain payment or accounting records
- Manage customer-service history
- Prevent misuse or fraud
- Resolve disputes
- Meet contractual commitments
- Comply with legal and regulatory requirements
Where information is no longer reasonably required, we may delete, anonymise or securely archive it, subject to applicable legal requirements.
14. Accuracy of Information
Users should provide information that is accurate and reasonably current.
If information you supplied changes or is incorrect, you may request that it be corrected or updated.
Naa Mart may also update records when corrected information is provided through an advisor or service interaction.
15. Your Privacy Rights and Choices
Subject to applicable law, you may contact Naa Mart regarding:
- Information about personal data maintained about you
- Correction of inaccurate information
- Completion or updating of information
- Deletion or erasure where applicable
- Withdrawal of consent
- Changing communication preferences
- Stopping optional WhatsApp communications
- Raising a grievance relating to the handling of personal information
Some information may need to be retained despite a request for deletion where continued retention is required by law or another lawful purpose.
16. Children
Naa Mart’s public website, Farmer enquiry forms and Partner services are intended primarily for adults.
Naa Mart does not knowingly seek to obtain personal information directly from children where parental or lawful guardian consent is required.
If we become aware that information relating to a child has been collected in circumstances requiring parental consent, we will take reasonable steps to address the matter in accordance with applicable law.
17. Cross-Border Processing
Some technology providers used by Naa Mart may maintain infrastructure or personnel outside India.
Where personal information is processed outside India, NACRO MART INDIA PRIVATE LIMITED will seek to ensure that such processing complies with applicable Indian law and any applicable restrictions concerning international processing or transfers.
18. Aggregated and De-identified Information
Naa Mart may use appropriately aggregated or de-identified information for purposes such as:
- Understanding crop trends
- Identifying regional agricultural requirements
- Analysing farmer or partner demand
- Planning advisor capacity
- Improving products and services
- Operational analysis
- Service planning
- Platform development
Where information has been effectively de-identified so that an individual cannot reasonably be identified, it may be handled separately from identifiable personal information, subject to applicable law.
19. Legal and Regulatory Disclosures
Information may be disclosed where reasonably necessary to:
- Comply with applicable law
- Comply with a valid court order or lawful governmental request
- Investigate fraud or misuse
- Respond to a security incident
- Protect the rights, property or safety of Naa Mart, users or others
- Establish, exercise or defend a legal claim
20. Changes in Business Ownership or Structure
If NACRO MART INDIA PRIVATE LIMITED undergoes a merger, acquisition, restructuring, investment transaction, business transfer or similar corporate transaction, information relevant to the affected business may be transferred as part of that process.
Any such handling remains subject to applicable legal requirements and appropriate safeguards.
21. Changes to this Privacy Policy
NACRO MART INDIA PRIVATE LIMITED may update this Privacy Policy as Naa Mart services evolve, technologies change, new channels are introduced, business processes change or applicable laws and regulations change.
The current version will be published on the Naa Mart website with an updated Last Updated date.
Where a change requires additional consent or notification under applicable law, appropriate measures will be taken.
22. Privacy Contact and Grievances
For privacy questions, requests, corrections, consent withdrawal or grievances regarding personal information, please contact:
Privacy Contact – Naa Mart
NACRO MART INDIA PRIVATE LIMITED
5-5-35/53, Plot No. 14
Prashanthi Nagar, Kukatpally
Hyderabad, Medchal–Malkajgiri
Telangana – 500072, India
Email: contact@nacromart.com
Phone: +91 85198 96677
Please provide sufficient information for us to understand your request.
We may take reasonable steps to verify the identity of a person before acting on a request involving personal information.